Feb 20, 2024
What if you could get paid to grow your email list?
According to Adrienne Hill, hosting a virtual summit is one of the best ways to expand your network and add new email subscribers–all without spending a dollar on ads.
Adrienne is a Project Manager with experience managing multi-million dollar launches for Fortune 500 companies. As the Founder and CEO of Build A Life By Design, she’s channeled her corporate expertise into building her own brand and helping other entrepreneurs thrive online. Through her courses, coaching programs, and done-for-you services, Adrienne helps entrepreneurs activate Social Media Sales Machines so they can scale their business to 6-figures and beyond.
Why Summits?
With her background in project management, Adrienne viewed summits as the simplest way to launch her business. Instead of relying on one person (herself) to get everything done, she realized she could leverage a large group of people to create something even more powerful.
In her first summit, Adrienne brought together 20 contributors to share their expertise through an interview series. As the host, everyone who signed up for the free event went straight to her email list. She was able to grow her inbox by 1,000 people in just two weeks. The other contributors also walked away happy, having grown their list by dozens or even hundreds.
Adrienne begins planning her summits three months in advance–but once the planning stage is over, promotion is surprisingly easy. With 20 contributors all required to promote the event to their audience, you have the opportunity to reach thousands of new people.
Use a Summit to Fuel Your Live Launch
A core part of Adrienne’s summit strategy is the VIP ticket: a low-cost offer for attendees to upgrade their tickets and enjoy more summit resources. This keeps the event profitable and allows her to make anywhere between $10-94k on each summit. She then puts a portion of that revenue away to spend on ads during her next live launch.
Adrienne has found her sweet spot to be hosting four summits a year. In between those events, she runs paid ad campaigns to continue growing her email list. Then when it comes time to launch, her list is full of warm leads.
Enjoy this episode with CEO Adrienne Hill…
Quotes
“To me, the art of sales is learning to put someone else’s needs above your own.”
“People who are okay with the status quo and they like having a job with the nine-to-five security and all that stuff, they think entrepreneurs are right out of their minds…we’re comfortable with a level of risk they would never be.”
“The thing about summits is people either don’t know they exist at all or they’re highly misunderstood…but just like any business strategy, if you execute it well you’re going to get great results.”
“I don’t want to sit there and hustle myself to death on social media and hope something sticks.”
“It’s a great business-building tool and it’s also a great networking tool.”
“You never need to run ads to a summit. It’s 100% organic, 100% free, zero ad spend. That’s one of the things I love about it.”
“In the entrepreneurial world, every time you have a failure, every time a lesson comes in or something falls apart, you grab those learning moments and treasure them. Because that’s exactly what you need to improve your performance.”
Links mentioned in this episode:
Claim your virtual workshop seat: https://www.socialsalesmachine.com/VLL_free
Visit Adrienne’s website: https://www.buildalifebydesign.com/
Connect with Adrienne on LinkedIn: https://www.linkedin.com/in/adrienne-hill-coaching