Mar 15, 2024
“Consumers are paying much more attention to the personal brand of executives or leaders of companies before making a buying decision.” - Rachel Gogos
Personal branding for business executives is crucial in today's crowded marketplace and digital landscape, impacting hiring decisions, company culture, talent attraction, and consumer buying behavior.
When executives invest in their personal brands, they're not just boosting their own visibility; they're also strengthening their businesses.
Consistency is key here, meaning regularly creating authentic content that reflects your unique voice and values.
Even with time constraints and tech challenges, executives can get support from companies like The brandiD to keep their branding efforts on track while staying true to themselves.
While building a personal brand takes time and effort, the payoff can be huge.
Learn how to use personal branding to become a leader in your field and drive your organization forward…
Quotes:
“This is a long term game, building your personal brand. It is not something that happens overnight.”
“More than ever, I think people, customers, clients, students, you know, consumers of any kind are paying much more attention to the personal brand of executives or leaders of companies before making a buying decision.”
“It's always original content, always original thoughts from the leader themselves. And we're just the people that help bring it to life, help put the words out there.”