Mar 26, 2024
With over 900 million users worldwide, LinkedIn is a powerful tool for reaching your target audience. But on such a crowded platform, you need to do more than just post content regularly–you need to stand out.
Rachel and Joshua Lee are the co-owners and husband-wife team behind Standout Authority. Together they help business owners and influencers create a strong personal brand, grow their influence, and draw in amazing opportunities. Over the past few years, they’ve focused primarily on LinkedIn marketing. In this episode, they share their top tips to help you build your authority and create more authentic relationships online.
The Human Algorithm
Algorithms may be constantly changing, but one thing remains the same: the power of human connection. Rachel and Joshua believe that the best way to future-proof your business is to build the know, like, and trust factor with your audience. Let your followers get to know you as a founder and build your personal brand–that’s what creates long-term advocates.
The easiest way to do this is to start more one-on-one conversations. If someone engages with your post, send them a DM. Conversations lead to relationships, which lead to opportunities.
When it comes to creating content, don’t be afraid to be a bit polarizing or controversial. More and more businesses are using AI for content creation, and having an opinion makes your content human.
How to Build Authority on LinkedIn
Rachel and Joshua recommend sticking to three or four specific content themes that highlight your expertise. For example, Rachel talks more about marketing and branding than Joshua, because that’s what her background is in.
For your post topics, follow the 10/20/70 rule: 10% of your posts should be personal, 20% should be company success stories or case studies, and 70% of your posts should educate and inspire.
Your profile should also be fully optimized, with a great cover photo, recommendations, and a strong call to action. Fill out all the sections in full and ensure you’ve optimized for keywords your audience might be searching for.
Lastly, make sure you’re regularly building your network. LinkedIn allows you up to 400 new connections per month and you should use all of them!
Enjoy this episode with Rachel and Joshua Lee…
Quotes
“There’s a big difference between traffic and conversion.”
“I can make more money but I can’t make more time.”
“Every company is run by another human being. Most marketers forget that.”
“If you want longevity as an entrepreneur, you have to become comfortable with the uncomfortable.”
“Great quality content and really strong thought leadership is going to use AI for generating ideas and a baseline, but it absolutely cannot create really thoughtful content.”
“As human beings, we make decisions emotionally. We make them based on some degree of love or hate, we don’t make them based on indifference.”
“The strength in a voice comes from consistency, visual cues, and specificity in the brand.”
Links mentioned in this episode:
StandOut Authority website: https://standoutauthority.com/
Connect with Joshua on LinkedIn: https://www.linkedin.com/in/joshuablee/
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/therachelblee/