Mar 29, 2024
Book marketing is essential for personal branding and business growth, requiring an early start, creative pre-sale efforts, and strategic use of various marketing channels including websites, social media, podcasts, and traditional PR.
In this microsode of "The Business of You", Rachel Gogos and Christy St. John delve into the intricacies of book marketing and personal branding. They discuss how writing a book can amplify one's personal brand, showcase expertise, and attract clientele.
When marketing your book, it's important to start early and utilize creative pre-sale efforts like giveaways to generate buzz.
Rachel and Christy explore the decision between traditional publishing and self-publishing, highlighting the necessity of audience size for traditional publishers and the learning curve associated with self-publishing. They also outline essential elements for a book landing page, including opt-ins, author bios, testimonials, and engaging content.
Monitoring book marketing success extends beyond sales to metrics like website traffic and social media analytics, allowing for strategic adjustments.
Books have a transformative power marketing shares that transformative experience.
Quotes
“Writing a book is a great way to enhance your personal brand, to put your thought leadership out there.”
“A book becomes a calling card, and it is especially a great way to land more speaking engagements and get more clients.”
“Nothing screams expert quite like a book.”
“People don't start early enough in their marketing efforts.”
“From the marketing standpoint, you want to start early, and you want to offer even pre-sale opportunities for potential buyers. It's a great way to build buzz around your book. It's also a great way to sell multiple copies of your book.”
“Traditional publishers are going to look to see that you already have a sizable audience on your social platforms. Whether you have a website or don't have a website, the way you appear online is very important to a traditional publisher.”
“Amazon has a great self publishing platform. It's called Kindle direct publishing. And in fact, that's what I used for my first book, “Build your personal brand, the distinctive guide to soul based marketing". It was really an eye opening process to both write the book, but also to self publish it. So I would recommend that anybody creating a new book going the self publishing route the first time, especially if you don't have a large following, because you just learn so much in the process of writing your own book and self publishing it. And it will just make you a lot more savvy when you're trying to sell your book to a publisher down the line.”
Links
Trena White, Page Two Publishing episode: https://thebrandid.com/podcast/episode-55-you-are-the-author-of-your-business-story-with-trena-white/
Sara Connell, Book Marketing episode: https://thebrandid.com/podcast/125-how-to-become-a-thought-leader-with-sara-connell
Kindle Direct Publishing (KDP) - Self Publishing on Amazon: https://kdp.amazon.com
Author Eleni Gage’s Website: https://elenigage.com/