May 17, 2024
Creating a polished media kit or one sheet is essential for maximizing opportunities to showcase and share your expertise.
These marketing materials should be concise, scannable, and tailored to different target audiences - think journalists, podcasters, bloggers, influencers, and potential business partners or investors.
The key components are: a brief biography, compelling testimonials, key statistics, contact information, and content themes. It's also crucial to include high-quality photos and professionally designed layouts to leave a lasting positive impression.
Remember to regularly update these materials to reflect any changes in your statistics, testimonials, or expertise, to ensure that you’re always putting your best foot forward.
Quotes
“In the one sheet, we like to always include a little bit of a biography on the person that it's about and testimonials about the person.”
“It's always good to include some key stats about them and their following.”
“The best person to contact to hire this person or schedule an interview for them is also really important to the one sheet.”
“In the media kit, we actually include the one sheet. But you could put an extended bio in there and include more about the founder's story. Adding press releases around the company or the individual is also really helpful.”
“Also having an FAQ section is great.”
“If they're being positioned as the speaker, you want to include, and you can also put this on the one sheet, by the way, content themes or titles of presentations that they might give.”
“The goal of the kit is to make it very easy for a journalist or someone who is hiring a speaker to gather a lot of information around the person that they're evaluating and make a decision to hire them.”
“For people who are positioning themselves, It's also really nice to have a speaker's reel on your website, and that could be an accompaniment to the media kit.”
“Photos are super important. I have gotten media one sheet, you know, pitches to our own show where the photo of the person being pitched is just a horrible resolution or just an unflattering photo, or you can tell it's a really old photo also. And I would say that is the biggest turnoff. “
“Scannable content is huge because people don't have a lot of time to make these decisions and, and they want to be able to make them quickly.”
“The other important thing is why would I, or whoever you're pitching to, why would I want to have them on? What questions can they answer?
“Spend money on getting it professionally designed and laid out. If you have a website, make sure it has a cohesive look and feel to your website or say your LinkedIn background, these are small details, but I think they matter.”
“I think they really make a difference to how you're showcasing yourself."