May 28, 2024
The right mindset is crucial to your business success. Just ask our latest podcast guest, Erin Marcus, whose mindset work took her business from $11,000 in revenue to multi-6 figures in just 18 months.
Erin is the Founder and CEO of Conquer Your Business, a business consulting firm that specializes in helping service professionals go from Business Operators to Business Owners. Erin is the chief strategist and thought leader behind not just her own success, but those she has advised throughout her 25-year career.
After making the successful leap from corporate executive to entrepreneur, Erin has used her experience and MBA education to help her clients reach heights they never dreamed possible.
Her accomplishments have earned her several noted awards, including Business of the Year in several different associations, two-time Trailblazer of the Year in her previous franchise system, and Employee of the Year during her corporate tenure.
The Constraint Theory
The Constraint Theory emphasizes the importance of finding bottlenecks. For entrepreneurs, Erin says that the biggest bottleneck in your business is often your limiting beliefs about what’s possible.
If you came from a corporate background before starting your business, you bring those narratives from your old industry with you. It’s important to unpack those beliefs to uncover your own identity and definition of success.
On her own entrepreneurial journey, Erin invested a lot of time and energy into rewiring old beliefs. She attended conferences, worked on her money mindset, and started paying closer attention to her thought patterns–and the more she worked on her mindset, the more success she experienced.
Hire for Horsepower
One of the biggest limiting beliefs that Erin sees in her entrepreneur clients is the belief that it’s hard to find the right people to hire, or that hiring a team is an expense they can’t afford.
In reality, when you hire the right people, they help you earn more revenue faster than you ever could have on your own. Erin says Conquer Your Business never would have reached its current level of success if she hadn’t taken the leap to hire her first VA. If you’re feeling hesitant, remember that you don’t necessarily need to hire full-time employees–you can start with contracted help for just a few hours a week.
As the founder, it’s tempting to try to do everything yourself, but there’s always a trade-off. In a small business, there’s no room for redundancy; every hire needs to either directly contribute to the business’s revenue or free up your time so that you can focus on money-making activities. Focus on the activities that produce the most results for your business and delegate the rest as much as you’re able.
Enjoy this episode with founder Erin Marcus…
Quotes
“I knew that whatever I wanted, I had to go out and make it happen.”
“When most people go into their own business, at least one of the reasons is to create some version of freedom.”
“They’re not buying you, they’re buying the outcome.”
“The first few years are such a fast-paced journey, you’re not the same person you were when you launched your business.”
“The thing that’s out there that looks like pressing an easy button, the thing that’s all too often marketed as an easy button, is a marketing tactic…there’s nothing wrong with tactics, but they don’t solve systemic business problems.”
“Hire for horsepower, not task rabbits.”
“When you do it correctly, your team doesn’t cost you money. It makes you money.”
“What are the fewer actions that if I just did them would produce 10x the results? What if you just did those and hired out the rest?”
“It wasn’t what I was doing that was causing the problem, it was what I was thinking. I couldn’t come up with the right things to do because I couldn’t come up with the right way to think.”
“Sometimes when things don’t happen, that’s also for a reason.”
Links mentioned in this episode:
Visit Erin’s website: https://conqueryourbusiness.com/
Connect with Erin on LinkedIn: https://www.linkedin.com/in/erinmarcusconqueryourbusiness/