May 31, 2024
A picture is worth a thousand words, but are they the right words?
Professional photos build trust, credibility, and emotional connections with your audience, making them essential for building your online presence and growing your business.
However, entrepreneurs often make common mistakes during photoshoots, such as not taking a variety of photos, using poor lighting, or wearing clothes that don’t match their brand colors.
Creating a lookbook with styles that align with your brand and being mindful of backgrounds and clothing colors can help minimize post-shoot editing. Additionally, regularly updating your professional photos every couple of years, or more frequently if you are highly visible online, keeps your brand image current and authentic.
Being in front of the camera can be intimidating, but as with so much in life, the best thing you can do is relax and have fun so your best self can shine.
Quotes
“It does make your website look incredibly good when you have high quality photos of yourself.”
“It is another form of positioning, how you want to be perceived or, you know, authentically projecting your image online.”
“We can put our words out there, but putting a photo along with those words on social media posts just helps it stand out more.”
“Remember, the brain consumes images, I think faster than text.”
“ If you're a speaker, or a podcaster, great to get photos with your microphone.”
“Have yourself photographed in your element.”
“Another popular tip that we often give our clients is make sure your hands are visible in photos because that is a trust builder too.”
“I think our designer would be really upset If we didn't mention, think of the color of your clothing before you do your photoshoot. She's spent so much time photoshopping people's clothing color, so it matches their website and their brand colors.”
“Common mistakes entrepreneurs make when it comes to personal brand photography, and how to avoid them, I would say they don't take enough variety of photos. Having more is always better.”
“Most of the time, we are our target audience, just a few steps ahead.”
“It's so important to tap into who you truly are, and not try to project an image of yourself that you're not when doing a photo shoot.”
“Just be who you really are, and your right clients will be attracted to you. And it's okay if your photos don't resonate with everybody, because everybody's not going to be your ideal target client.”