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The Business of You with Rachel Gogos

Aug 26, 2025

76% of buyers Google you before they reach out.

If your brand isn’t showing them the real you, it might be holding you back more than you think.

In this episode, I sat down with Chris at FlowChat to talk about one of my favorite topics: how personal branding and your identity as a founder shape every part of your...


Aug 19, 2025

What would you do if your first major order, worth $400,000, fell apart in your customer’s hands…and there was no one to refund you?

For Mike Watts, it wasn’t the end. It was the beginning of a comeback story that transformed a product idea into an America-made brand built on grit, values, and legacy.

Mike is a...


Aug 12, 2025

Your website has 5 seconds to make a first impression. Is yours working for you, or against you?

If your homepage is cluttered, confusing, or unclear, chances are your visitors aren’t sticking around. And in today’s digital-first world, that could be costing you more than you think.

This is an episode where I take...


Aug 5, 2025

What if the fastest way to grow your business was simply…asking?

Referrals aren’t just nice to have–they’re the most trusted and efficient way to land new clients. But most business owners either forget to ask or are concerned about appearing too pushy.

This week, we’re joined by Brandon Barnum, CEO of HOA.com...