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The Business of You with Rachel Gogos

Nov 25, 2025

What happens when business growth outpaces the guardrails that keep it sustainable?

This week, I sit down with Bennett Maxwell, serial entrepreneur, investor, and founder of Franchise KI—best known for scaling Dirty Dough Cookies from one store to over 450 franchises sold in just two years. 

After experiencing both...


Nov 18, 2025

Most founders focus on selling their products, but few take the time to teach people why they matter.

For Shizu Okusa, that difference has become her biggest advantage in business.

A former Wall Street trader turned wellness entrepreneur, Shizu is the founder and CEO of Apothékary–a brand known as...


Nov 11, 2025

When your past has been uprooted, how do you hold on to who you are?

For Haleh Shoa, that question shaped her life. At just nine years old, she fled Iran with her family during the Revolution — carrying little more than a few cherished photos. Those images became her connection to home, her culture, and her...


Nov 4, 2025

Billboards are back–and smarter than ever.

Forget pop-ups and crowded social feeds. Forward-thinking marketers are reimagining out-of-home advertising as a precision growth channel and yielding real results.

Today’s guest is Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.ai, where he’s helping...