Preview Mode Links will not work in preview mode

The Business of You with Rachel Gogos

May 19, 2026

Ever been told “that’s too expensive” and felt your confidence drop instantly?

It’s one of the most triggering moments in business — and one of the most misunderstood.

Linda Hunt, the founder of SumSolutions, reframes this entirely: price objections aren’t rejection — they’re data.

When a client pushes...


May 12, 2026

What if the reason your marketing isn’t working… isn’t your strategy — but how it feels?

Online spaces today are flooded with automation, AI-generated content, and constant noise, but people are craving something different: connection. And yet, many brands are still focused on volume over meaning — pushing out...


May 5, 2026

So many high performers in sales hit a ceiling where working harder no longer produces better results. It’s frustrating, confusing, and often leads to self-doubt. But what if the issue isn’t you — it’s how your prospects think, decide, and respond in today’s world?

In this episode, we explore a radically...


Apr 28, 2026

Could the “boring” parts of your business actually be your biggest competitive advantage?

In industries built on appearance and experience, it’s easy to focus on what people see. But the brands that truly last are built on what people don’t see — systems, standards, and an unwavering commitment to doing things...


Apr 21, 2026

Ever think about how much trust shapes your marketing?

In today’s digital world, attention is fleeting and trust is harder to earn than ever. Building a brand that lasts takes more than visibility. It takes consistency, integrity, and a clear point of view.

In this episode, we explore what it takes to build...