Apr 26, 2024
Weighing in on culturally relevant topics, like faith, as an entrepreneur requires staying authentic to your personal brand, which will attract the right clients and repel the wrong ones.
In this microsode of "The Business of You," Rachel & Christy delve into the topic of discussing culturally relevant topics in a business setting.
Rachel shares her journey of gradually incorporating discussions about faith into her client meetings over the years. On the flip side, she avoids discussing politics where she doesn’t want to further the growing divide, opting to emphasize inclusivity and the focus on leaving a positive impact through her business interactions.
When discussing taboo topics like faith and politics, it’s important to choose what really and truly aligns with your personal or business brand and steer clear of what doesn't.
An openness about your personal convictions can foster profound connections, but a flippant comment that’s not well thought through can do serious reputation damage.
Find out how Rachel’s openness about a “taboo” topic has led to deeper connections and ongoing business relationships with clients.
Quotes
“I decided a couple of years ago that I wanted to be more open about it [my faith]."
“My personal belief system is that, you know, we're all here to kind of make the world a better place.”
“About a year and a half ago, when we did this last version of the brand ID website, I decided to just put a very subtle, Bible verse in the footer of our website.”
“In the US, discussing things like faith and politics is really taboo, but then on the personal brand side, the more we discuss our values and our convictions, the more we attract the right clients, and the more we may detract the wrong people from working with us.”
“John 3:16 is 'For God so loved the world that he gave his one
and only son that whoever believes in him shall not perish but have
eternal life.' So, I've been thinking about it for a while,
not so much a Bible quote per se, but just how do I start talking
about my faith?”
“After all the work that we put out in the world, you know, we're
building websites, but ultimately I think at the core of our work
is really helping people get clear on their purpose in life and
then helping them earn a living from doing it.”
“What matters is, how we are living our lives, how we're
conducting ourselves every day, how we're making people feel
through conducting business with us, how we're leaving them with
results as clients, right? And the business owners we work with, we
tell them the same thing that those are the things that are
important about brand building. How are you making your people feel
when they're interacting with your business at every opportunity?
Whether it's email, whether it's phone, whether it's Zoom, how are
you leaving them feeling after that interaction with you?”
“The more I shared, about my personal self and my personal belief,
the closer our relationship grew and from a business perspective
that has just led to ongoing business and a lot of referral
business.”