Mar 29, 2024
Book marketing is essential for personal branding and business growth, requiring an early start, creative pre-sale efforts, and strategic use of various marketing channels including websites, social media, podcasts, and traditional PR.
In this microsode of "The Business of You", Rachel Gogos and Christy St. John delve...
Mar 26, 2024
With over 900 million users worldwide, LinkedIn is a powerful tool for reaching your target audience. But on such a crowded platform, you need to do more than just post content regularly–you need to stand out.
Rachel and Joshua Lee are the co-owners and husband-wife team behind Standout Authority. Together they help...
Mar 22, 2024
Customer delight is instrumental in cultivating robust client relationships, fostering loyalty, and nurturing repeat business, thereby driving heightened client satisfaction and business expansion. In this microsode, Rachel is joined by Jenna Evans, the Brand Concierge and Account Manager at The brandiD, to explore...
Mar 19, 2024
What makes a truly iconic brand? Few people are better qualified to
answer that question than Neil Barrie, the branding expert behind
household names like Pinterest, Peloton, and Airbnb.
Neil Barrie founded the TwentyFirstCenturyBrand agency in 2018 and works with many of the world's most innovative brands, including...
Mar 15, 2024
“Consumers are paying much more attention to the personal brand of executives or leaders of companies before making a buying decision.” - Rachel Gogos
Personal branding for business executives is crucial in today's crowded marketplace and digital landscape, impacting hiring decisions, company culture, talent...