Jun 28, 2024
Choosing between a personal vs. a business brand depends on the current stage of your business / career and your long-term goals.
A personal brand builds visibility under one's own name, using a "vanity URL" like RachelGogos.com. This can be beneficial for individual recognition but may limit business growth.
Jun 25, 2024
When Jacqueline Green went back to college in her 40s, she had no idea it would kick off an entirely new business. After a 15-year career in corporate marketing, she decided to follow her creative passion and go back to school for interior design.
Today Jacqueline is the Founder, CEO, and Chief Strategist of Behind the...
Jun 21, 2024
It might surprise you, but you can be the face of your brand AND an introvert.
Rachel Gogos, founder of The brandiD, exemplifies this. Although stepping into the spotlight felt uncomfortable and self-indulgent due to the humility ingrained by her Orthodox faith, she found ways to manage.
Her trick is to tailor her...
Jun 18, 2024
David Sauers never dreamed of starting a portable restroom company–but sometimes entrepreneurial success comes from unexpected places.
David is the Founder and CEO of Royal Restrooms, a unique franchise specializing in portable restrooms for outdoor and public events. For nearly 20 years, Royal Restrooms has...
Jun 14, 2024
As a solopreneur (think experts like coaches or consultants), it is essential to delegate so you can concentrate on tasks that uniquely require your expertise.
By hiring support staff, even on a part-time or hourly basis, you can free up time for more valuable tasks and help prevent burnout. Common first hires include...