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The Business of You with Rachel Gogos

Sep 16, 2025

If “you” online isn’t the same you who shows up in person, you’re not alone. 

Most founders haven’t taken the time to align their personal identity with how they present themselves online. But that clarity–on the inside and out–is what gives your brand staying power.

This is a special episode where I...


Aug 12, 2025

Your website has 5 seconds to make a first impression. Is yours working for you, or against you?

If your homepage is cluttered, confusing, or unclear, chances are your visitors aren’t sticking around. And in today’s digital-first world, that could be costing you more than you think.

This is an episode where I take...


Jul 15, 2025

If you’ve ever felt unsure about how much of yourself to share in your brand… this episode is for you.

This is a special episode where I joined Michael Levitt on his podcast, Breakfast Leadership, to talk about something most people overthink: how to build a personal brand that actually connects. We unpacked what...


Jul 1, 2025

What if the real growth strategy isn’t finding your niche, but finding yourself?

I joined Rodric Lenhart on the Million Dollar Flip Flops podcast to talk about something I believe most business owners get backwards: we rush to pick a niche before we’ve figured out who we are.

As the founder of brandiD (a personal...


Jun 10, 2025

In today’s world, personal branding isn’t just for business owners – it’s for everyone.

Whether you’re applying to college, building a career, leading a team, or simply figuring out your next move… your personal brand is what sets you apart. It’s how people remember you, refer you, and recognize your...